October'24 Notes from the Editor

31 October 2024


Toni Ritter

Director Media, Public Relations, Branding & Marketing 

Skål International 

Welcome to our October 2024 edition of the Skål International newsletter, a particularly exciting ‘Congress Edition’ focused on the Skål International World Congress recently held in the vibrant city of Izmir, Türkiye!

This edition encapsulates the spirit, inspiration, and camaraderie that brought together Skål members from across the globe to celebrate our shared commitment to excellence in travel and tourism.


As we look back at this remarkable event, we’re excited to share with you not only the unforgettable moments of the congress but also the insights and ideas that emerged to inspire our community. Inside, you’ll find a special message from our Skål International President, Annette Cárdenas, who offers heartfelt reflections on our achievements and the road ahead for Skål International. Her words remind us of the unique blend of friendship and professionalism that defines our community and our work.

Whether you were in Izmir or following along from afar, we trust this edition will bring you closer to the action, excitement, and forward-looking spirit of Skål International. Thank you for your continued support, enthusiasm, and commitment to Skål International and the broader travel and tourism industry.

Together, we forge ahead to make our industry stronger, more resilient, and more interconnected.

Toni Ritter

Director Media, Public Relations, Branding & Marketing 

Skål International