I would like to begin by wishing all of you a very successful 2023 full of health, happiness and prosperity.

As I mentioned in previous newsletters, we are finalizing our communications strategy for this year and expect to implement some changes that will make it more efficient with enhanced content.

As our industry continues its recovery process, it is important that we all participate and become more active in our media channels so that we increase relationships. Engagement is key in maximizing membership benefits and building a stronger network of business and friendship relations.

If you have not downloaded the Skål International App, please do so.  This will continue becoming a key instrument in communicating with you. Our aim is to offer you the choice, ease and mobility of accessing information at your convenience.

During this year of transition to a stronger and updated organization we want to make sure your access to information is also up to date with innovations and ease.

Look forward to hearing from you with suggestions and feedback.

Skål!

Annette Cardenas

Senior Vice President